10 Worst Ads of 2012 - Business Insider

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This was one of the worst ads of the year.

In 2012, some of the worst ads aired had a theme: an overwhelming sense of self-importance. Insisting that everyone take you as seriously as you take yourself can be fatal for brands -- as this ranking shows.

Sure, there are a couple of awful local ads, as always. But you'd be surprised at the big brands who dropped stinkers this year, too. Companies that should have known better, like Harvey Nichols, Chanel and Sidney Frank all made our list.

See the best ads of 2012 here, to get an idea of how high the standard ought to be. And then see what the bottom of the barrel looks like.

Source: http://www.businessinsider.com/10-worst-ads-of-2012-2012-12

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