PostHeaderIcon SEO Tips When Using a Cloud Host - Online Rookies

Many online businesses are using cloud providers to host their websites. There are many benefits to using a cloud host, but you will need to understand what you need to do differently when you make the migration. One of the changes you need to consider is how you are going to need to change your SEO strategy. Overall, cloud providers tend to help you reach a global audience more easily; however, you may run into a couple of challenges.

Technical Performance

Cloud hosting provides a number of SEO benefits to websites. Matt Cutts wrote an article on the topic in 2008. Cutts said that cloud hosts are much more reliable than many other hosts. Here are some of the advantages of cloud hosting solutions:

• They are up more often than most other web hosting servers.
• They tend to load faster.
• They have better bandwidth, which helps keep the servers from crashing if you receive a lot of traffic.

Cloud hosts tend to offer superior features in general; however, their performances can vary considerably. Make sure you review each site and ensure that you are working with a provider that is going to provide excellent bandwidth, processing speed and up-time guarantees.

Local Servers

One of the biggest problems that you are going to run into is when you are trying to target an audience in a specific geographical location. Search engines will use the location of your web server to help determine what audience your site is most relevant to. Some experts believe that they are going to be changing their algorithms too, as more sites are going to use cloud computing.

However, for the time being you going to need to consider where your host is located when you try to reach people in a specific region of the world. A cloud hosting company in China may not be the best option if you are trying to optimize your website to target traffic in the United States. Of course, you should take other factors into consideration, such as:

• The host?s up-time guarantees
• Bandwidth
• Processing speeds

A cloud provider in your own country will probably benefit you in other ways as well. Data will be transferred much more quickly between the server and the visitors who are downloading it. You will probably prefer to use a cloud host in your home country unless the guarantees another server makes are vastly superior in other ways.

Top-Level Domains

Most popular .com domain names have already been registered. Internet marketers have been forced to register domain names with .net, .biz or .info extensions instead. These options generally don?t provide the same SEO benefits as other servers. Fortunately, you have other options when you are choosing a cloud provider. You can register a .cloud extension instead.

A .cloud domain name extension will tell search engines and visitors that you are trying to reach a much broader audience through a cloud extension. This can be a good way to boost your SEO when you are trying to indiscriminately target visitors all over the world.

However, you can also change your GWT settings to help you target a local audience instead. Either way, a top-level domain can help your SEO rankings.

There are a number of ways that using cloud hosting can improve your SEO; however, you are going to get a much better benefit from it if you take the time to consider the different technology benefits your cloud host provides, where your visitors are coming from and what type of domain you choose.

Eric is a technology and business development writer. He talks about using cloud computing strategies and other strategies for private cloud providers such as Scale Matrix.

Kalen Smith is the Founder of Online Rookies and Engineer-a-Business. He holds degrees in mechanical engineering and an MBA. However, his true passion has always been IT and Internet marketing. You can find him on Twitter at Engineerbiz.

Source: http://onlinerookies.com/internet-marketing/seo/seo-tips-when-using-a-cloud-host/

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